Branding with character for brands that dare.
Visual identity, packaging and brand reels for restaurants, cafés and independent businesses.
I get to know your business, study your competition and draw —by hand, on paper— a brand your customers recognise at first glance.
I call it branding. Your customers will call it “that place I love”.
Let’s build your brand →Selected work
Real clients and self-initiated projects from the “12 brands in 12 weeks” series. I always tell you which is which.
Case study↗Taqueria La Brava
Brand creation. Visual identity. Illustration. Packaging. Menu. Reel.
In progressRIVI Club
Brand creation. Lettering. Merchandise. Logo animation.
ClientDeHAC
Visual identity for a federation of Lleida organisations. Colour system.
Client · in progressPonts Sahel
Identity for a non-profit. Visual naming. Stationery.
Self-initiatedCasa Gennaro
Italian restaurant. Visual identity. Illustration. Packaging.
Self-initiatedTapito's House
Hospitality. Visual identity. Packaging. Photography.
Self-initiatedLa Descarada Citron
Hand lettering. Visual identity. Signage. Social.
Find out what your brand is missing before you write to me.
Clear prices. No surprises.
01Express brandFor new businesses that need to launch looking right from day one.from690 €+
- Logo & variations
- Palette & typefaces
- 5 applications
- Print-ready files
02Full brandingAn identity with personality: concept, voice, illustration and real world.from1.490 €+
- 3 creative routes
- Logo, mark, pattern, icons
- Voice & taglines
- Menu & packaging
- Realistic mockups
- Brand guidelines
03Web designA custom website with your brand’s personality, ready to bring in clients.from790 €+
- Express siteOne page: menu, photos, hours, map and WhatsApp.790 €
- Brand websiteSeveral sections, up to 3 languages and animations.1.290 €
- MaintenanceHosting, updates and backups. Optional.29 €/mo
- Custom design, no templates
- Mobile-ready
- Form & WhatsApp
- Domain & launch
04Brand + web packFull branding and brand website in one project, with one vision.from2.390 €+
- Everything in full branding
- Brand website, up to 3 languages
- Photos & mockups for the site
- 3 months of maintenance included
05Brand reelA short animated video to launch or relaunch your brand.from290 €+
- Script & 9:16 edit
- Stop-motion or logo animation
- 4:5 feed version
06Monthly contentYour brand alive every month, without thinking about it.from450 €/mo+
- 2–4 reels a month
- Posts & carousels
- Calendar & copy
Indicative prices excluding VAT. The final quote depends on scope; you’ll always see it fixed before we start.
From paper to the street.
- 01Conversation30 minutes to understand your business, your audience and what you don’t want to be.
- 023 hand-drawn routesPaper sketches of three directions. You pick one and we push it together.
- 03SystemLogo, colour, type, icons and voice, designed to work together.
- 04Real worldStorefront, menu, packaging and social. A brand ready to use.
Does your brand have character?
Five quick questions. No email, no tricks: at the end I’ll tell you what I’d do with your brand.
If you cover the name on your logo, would people still recognise you?
Do your menu, social media and storefront look like the same brand?
Does your brand have its own lines or way of talking?
Are you embarrassed to hand out your card or show your Instagram?
When did you last review your brand image?
Your brand goes unnoticed.
Your business has more character than it shows. An identity built from scratch —concept, logo, voice and applications— is what will change things most.
My suggestion: Full branding · from €1,490
There’s a base, but no personality yet.
Some things work, but they don’t pull together. Tidying the system and giving it its own voice may be enough.
My suggestion: Express brand · from €690
Your brand has character.
Now it needs to move and stick in people’s heads. A brand reel or monthly content to make the most of it.
My suggestion: Brand reel · from €290
12 brands in 12 weeks.
Every week I design a brand from scratch and share the process on Instagram. So you know how I work before you write.
I’m not after making a brand look good. I want to understand what makes it special and make that visible.
I’m Lluís Pocino, designer and creative. I care about everything behind a brand: the idea, the story, the personality, and how to turn it into something you can see, feel and remember.
Today I do it through LPC Studio, a small studio I’m building from scratch. I always start by hand and finish on the street: if it doesn’t work on the storefront, it doesn’t work.
This is me figuring it out, one project at a time.
- Based inLleida · remote
- LanguagesCatalà · Español · English
- EducationDesign & Digital Creation (UOC)
How long does a project take?
Express brand about 2 weeks, full branding 4 to 6, reels 1 week. Dates are fixed once the quote is approved.
How does payment work?
50% upfront and 50% on delivery. Monthly content is billed month by month, no lock-in.
How many revisions are included?
Two rounds of changes per phase. If more are needed, we talk before charging anything extra.
Do you work outside Lleida?
Yes. The whole process works remotely: calls, sketches and deliveries online.
What files do I get?
Vectors (SVG, PDF), transparent PNGs in light and dark versions, print-ready files and a tidy folder.
Every brand’s process, week by week. Sketches, discarded routes and the final result.
Follow on Instagram
Let’s talk about your brand.
I’ll reply within 48 h with a proposal and a fixed price.
